OEM & PRIVATE LABEL
Launch your own brand without a factory.
Private-label machines, custom colors, your model names and your documentation — with our engineering behind them.
Many of our strongest partners don't sell as Craton at all. They sell under their own brand — with machines engineered, built and backed by us. The OEM program covers everything from paint color to serial numbering.
What's included
What we can customize
Brand color & decals
Any RAL color, your logos, your model naming and machine-side graphics.
Documentation
Your-branded operator manuals, parts catalogs and certificate packs.
Technical config
Engine options, hydraulic circuits and attachment brackets per your market.
Packaging
Branded crates, export packing and loading plans under your instructions.
How it works
How an OEM project runs
Briefing
We map your market, spec requirements and volume to a project plan.
Sample approval
A sample machine with your branding is built and approved before serial production.
Serial production
Your units run on dedicated lines with weekly progress reports.
Long-term supply
Forecast-based scheduling, parts program and market support as you scale.
Start your private-label project
Tell us your market, target price and volume — we'll return a project proposal within the week.
Talk to the OEM deskTalk to us
Have a question about this page?
Send an inquiry and a named member of the team will come back to you within one working day.